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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

  • Build a Data-Driven Warehouse March 23, 2018
    For logistics providers and manufacturers, the right sort of data can increase efficiency without cutting profitability.

RSS Orange County Business Journal stories

  • OC 500: James Downey March 22, 2018
    One of OC’s largest aerospace firms, $122M revenue, 650 workers … cofounder Tom McFarland … its startup, Lift by EnCore, named supplier for India airliner SpiceJet’s buy of 225 planes from Boeing … two new

RSS San Diego Business Journal stories

RSS Los Angeles Business Journal stories

  • AECOM Invests in Denver Project March 23, 2018
    Two local real estate investment entities – Aecom Capital of Century City and Santa Monica-based private equity firm Mass Equities Inc. – have formed a partnership to finance and develop a mixed-use project in Denver’s art district, the companies announced March 22.