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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

  • Is the Tesla the Next the Honda Accord? April 24, 2018
    If the auto industry hits expected sales growth, it will be a boon to the electronics industry, as the number of cars with electronic components and the number of electronic components in each car grows by leaps and bounds.

RSS Orange County Business Journal stories

  • JetBlue to Sell JetSuiteX Seats April 24, 2018
    Seats on scheduled charters by JetSuiteX will be available on JetBlue’s website starting May 1 in an industry practice called code-sharing.

RSS San Diego Business Journal stories

  • Casino Is Changing Management and Changing Its Name April 25, 2018
    Hollywood Casino Jamul-San Diego announced earlier this month that it was transitioning management from Penn National Gaming Inc. to Jamul Indian Village Development Corp. (JIVDC). The transition means the casino’s name will change to Jamul Casino.

RSS Los Angeles Business Journal stories

  • Three Parcels in Malibu Acquired for $42.5M April 25, 2018
    The Malibu City Council has approved the purchase for $42.5 million of three parcels of land owned by the Malibu Bay Co., the company once owned by the late Univision executive Jerry Perenchio, the city has announced.