Slider Image
Slider Image

About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Representative teams in Southern California. The foundation of Platinum's success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum's unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum's strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners' values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

  • LeEco, China's Disruptive Hybrid October 20, 2016
    China's LeEco is coming to the U.S. with ultra low cost smartphones and smart TVs and an R&D center for them and deep-learning services.

RSS Orange County Business Journal stories

  • NBA Games to Air in VR October 21, 2016
    Laguna Beach-based virtual reality content maker NextVR Inc. has struck a multi-year deal with NBA Digital in New York to live-stream National Basketball Association games in virtual reality during the upcoming season.

RSS San Diego Business Journal stories

  • Seacoast Commerce Assets Increase to $578.9 Million October 21, 2016
    Third-quarter income at Seacoast Commerce Banc Holdings was just shy of $1.5 million in the third quarter, virtually unchanged compared to the same quarter of 2015, Seacoast Commerce Bank’s parent company said Thursday.

RSS Los Angeles Business Journal stories