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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

  • 10 Ways X-Ray Can Help Identify Counterfeit Parts May 22, 2018
    Visual inspection is no longer enough as counterfeit electronic components get more sophisticated. X-ray provides an affordable and effective way to dig a little deeper into the authenticity of parts.

RSS Orange County Business Journal stories

  • For 35 Years, an OC Immigrant Success Story May 22, 2018
    Charlie Zhang built his fortune in the restaurant business when he started fast-casual chain Pick Up Stix in 1989 in Rancho Santa Margarita—growing to 100 locations, then selling it in 2001 to TGI Friday’s owner Carlson Restaurants Worldwide for $50 million.

RSS Los Angeles Business Journal stories