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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

  • 25 Most Resilient High-Tech Supply Chains July 19, 2018
    Particularly in the high-tech space, with its inherent volatility and global reach, resiliency is a key component of success. Here are the companies that are leading the charge in resiliency efforts.

RSS Orange County Business Journal stories

  • China Chicken Franchise Adds 3 in OC July 20, 2018
    China-based Yang’s Braised Chicken and Rice plans three franchised locations in OC, following its first store in the U.S., a corporate location that opened in Tustin in September.

RSS San Diego Business Journal stories

RSS Los Angeles Business Journal stories

  • $50 Million for Seven Properties in New City of Industry Complex July 19, 2018
    Dedeaux Properties, a Commerce-based real estate firm, has sold seven industrial buildings at 801-821 Echelon Court in the City of Industry to seven separate buyers for approximately $50 million, according to Daum Commercial Real Estate Services.