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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

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    Olen owns 7.5M+ SF commercial space, much in OC … 13K apartments mostly out-of-state include recent $100M buy in Atlanta … at least $600M invested since 2014 … owns One South Dearborn tower, Chicago … added 9-story trophy in September near airport with $75M buy of Newport Corporate Tower … Business Wealthiest, $4.2B, third-highest local […]

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  • Live Nation Settles Litigation, Acquires Songkick Assets January 16, 2018
    Live Nation Entertainment in Beverly Hills and Complete Entertainment Resources Group Inc. and related entities formerly known as Songkick (CERG) have announced that Live Nation has acquired some assets from CERG, including CERG’s ticketing commerce platform, anti-scalping algorithm, API application and patent portfolio.