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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

RSS Orange County Business Journal stories

  • SEC Drops Complaint Against Mazzo November 15, 2018
    The Securities and Exchange Commission is dropping its complaint of insider trading against James Mazzo, former chairman and chief executive officer of Advanced Medical Optics Inc., for allegedly tipping information about his company's acquisition to a friend, former professional baseball player Doug DeCinces.

RSS San Diego Business Journal stories

  • Cubic’s Annual Sales Climb to $1.2B November 15, 2018
    Cubic Corp. closed out its 2018 fiscal year reporting annual net income of $12.3 million on record net sales of $1.2 billion. It said it expects sales to grow in fiscal 2019.

RSS Los Angeles Business Journal stories