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About Us

Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Representative teams in Southern California. The foundation of Platinum's success in this highly competitive Electronic Component Products & Services market is COMMITMENT.

COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum's unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption.

COMMITMENT TO OUR SUPPLIERS is apparent in Platinum's strategic approach to line card synergy. The market presence, technology innovation and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies.

COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners' values is an essential element in the Southern California supply chain.

The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.

Industry News

RSS Electronic Buyers News

  • Watson IDs Heart Disease December 2, 2016
    IBM's Watson acquires a new set of modules for diagnosing disease that increases their accuracy by 25-to-50 percent.

RSS Orange County Business Journal stories

  • Ingram Sale Gets China Nod December 2, 2016
    Ingram Micro Inc.’s $6 billion pending sale to Tianjin Tianhai Investment Co. Ltd. has gained a key regulatory approval in China.

RSS San Diego Business Journal stories

RSS Los Angeles Business Journal stories

  • Judge Amends Ruling, Adds Attorneys’ Fees in Real Estate Spat December 3, 2016
    After ruling last month that Santa Monica developer Neil Shekhter forged documents in a dispute over a joint property venture, a judge Friday ordered the real estate mogul to cede all control of the projects to AEW Capital Management. The nine properties at issue in the dispute include Luxe apartment developments in West Hollywood, Santa […]