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Platinum Associates was founded in 1995 to satisfy a growing manufacturer's need for value-added, technical and professional representation in the marketplace.
We are a front line sales organization that works with both the manufacturer and the account base at all levels to communicate, manage and deliver effective solutions for the evolving needs of the marketplace.
We have assembled a team of the highest caliber sales executives with a proven track record in the electronics industry. By equipping them with the latest computer communication and networking technologies, then combining all with our drive to excel, we are setting new standards for professional representation.
Platinum Associates is one of the industry leaders in our territory and marketplace. Criteria for the manufacturers we represent include those that match our reputation for being market leaders and innovators. The synergy we create between the manufacturer, channel partners and the customer is a competitive advantage that sets us apart.
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| Executive Officers |
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Amar S. Dhillon
President, CEO
Amar Dhillon is Founder and President of Platinum Associates, one of the top 5 electronics manufacturer representative firms in California. Headquartered in Irvine, Platinum Associates represents a number of multinational electronic components companies including Micron, Samsung, Actel, Marvell and others. In less than 5 years, Mr. Dhillon transformed Platinum Associates from a struggling start-up to a successful $100 million company. Today, he is responsible for developing and managing the firm’s strategic partnerships and for the overall marketing and positioning of its products and services.
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Don Evans
Area Sales Manager, Los Angeles
Mr. Evans joined Platinum Associates in February of 2000. He rapidly became one of the top sales people for Platinum and moved quickly into his current management position. His strong relationship skills, coupled with his analytical approach and his interpersonal insights, have enabled him to rise to his anticipated heights as a manager and a top revenue producer for Platinum Associates. Beyond his management position, Mr. Evans focuses on a military account base, as well as a few select commercial clients in the Los Angeles and West San Fernando Valley territory.
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Keith Howington
Area Sales Manager, San Diego
Since joining Platinum Associates in January of 1997, Mr. Howington has shown that his strong sales and management skills have been a huge benefit to our principals. Securing substantial design wins at the worlds largest OEM’s have proven that the San Diego Platinum Associates team is unparalleled in the industry. Mr. Howington continues to be the top revenue producer in the company and his skill sets continue to provide new and exciting opportunities for all of the lines we represent.
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Toney Mycka
Area Sales Manager, Orange Country
Since joining the Platinum Team in 2008, Mr. Mycka’s diverse background, skills, and experience have enabled him to quickly impact and grow revenue in the Orange County territory. Mr. Mycka’s strong sales and management skills have contributed to his wining major design wins at world class OEM’s in the region, as well as rise to a position of increased responsibility within the Company. Under his guidance, entrepreneurial spirit, and mentoring, the Orange County region has grown its revenue base and broadened our suppliers business into new customers over the last two years despite an industry downturn.
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