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    <loc>https://www.platinumassoc.com/home</loc>
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      <image:title>Home - Your Trusted Partner in Excellence</image:title>
      <image:caption>Our Team has deep relationships resulting from the average of over 25 years of sales experience and “time-in-market.” We provide a complete solution sell that focuses on the needs of our customers and suppliers - driving our Eco Solutions strategy. We align with premier brands, providing optimum product and service values, enabling maximum synergy, penetration and control.</image:caption>
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      <image:title>Home - Our Marketplace</image:title>
      <image:caption>Platinum spans the entire Southern California territory, with teams located in Los Angeles, Orange County and San Diego. Our marketplace is home to a very diverse group of companies ranging from new and innovative start ups to some of the largest and most well known technology leaders in the world. Platinum succeeds in this dynamic marketplace with a balance of experience, competence and drive. The premier brands we represent provide access to the optimum technologies ensuring design and production competitiveness.  Our greater than 20 year commitment to our customers has earned us the reputation as one of the top Manufacturer’s Representative organizations in the territory.</image:caption>
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    <lastmod>2021-02-11</lastmod>
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      <image:title>About - Who We Are</image:title>
      <image:caption>Platinum Associates, with 20 years in the territory, has earned the reputation as one of the most experienced, respected and driven technical Manufacturers Representative teams in Southern California. The foundation of Platinum’s success in this highly competitive Electronic Component Products &amp; Services market is COMMITMENT. COMMITMENT TO OUR CUSTOMERS is reflected in our over-riding focus on fully understanding the relevant needs of all key constituents within the customer. Platinum’s unique operational structure and processes are designed to optimize problem-solving effectiveness in order to realize successful and seamless design and development, including the right-timing of technology adoption. COMMITMENT TO OUR SUPPLIERS is apparent in Platinum’s strategic approach to line card synergy. The market presence, technology innovation, and leadership of our suppliers ensures that we consistently provide our customers with early access to new and emerging technologies. COMMITMENT TO OUR DISTRIBUTION PARTNERS is critically important to Platinum. From demand creation and programming services to BOM coordination and logistics management, efficient delivery of our channel partners’ values is an essential element in the Southern California supply chain. The Platinum Associates team stands ready to assist you with all the technical and business challenges you are facing, as you strive to meet New Product Introduction or Production Ramp schedules.</image:caption>
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      <image:title>Markets Served</image:title>
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      <image:title>Markets Served</image:title>
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    <loc>https://www.platinumassoc.com/distributors</loc>
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    <lastmod>2021-07-21</lastmod>
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    <loc>https://www.platinumassoc.com/memorygpu</loc>
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    <lastmod>2026-03-30</lastmod>
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      <image:title>Memory/GPU</image:title>
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    <loc>https://www.platinumassoc.com/board-integration</loc>
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    <lastmod>2021-02-11</lastmod>
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    <loc>https://www.platinumassoc.com/user-interface</loc>
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    <lastmod>2024-03-06</lastmod>
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      <image:title>User Interface</image:title>
      <image:caption>| www.dawar.com | www.cirrus.com</image:caption>
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